Toronto Sun Exotic Massage Advertising brings Sensuality to the Masses
The Toronto Sun is an English-language daily tabloid newspaper published in Toronto, Ontario, Canada. It is known for its daily "Sunshine Girl" feature and for what it sees as a populist conservative editorial stance.
The Sun was first published on November 1, 1971, the Monday after the demise of the Toronto Telegram, a conservative broadsheet. As there was no publishing gap between the two papers and many writers and employees moved to the new paper, it is today generally considered as a direct continuation of the Telegram, and the Sun is the holder of the Telegram archives.
In the late 1990s, the Sun had many ads for strip clubs and lingerie studios. Apparantly a girl working in a plaza dressed in a skimpy pajamas would perform a dance for a fee. There were also a massive number of phone sex services.
The Toronto Sun has always insisted on having the company name appear in the ads. Each spa would have to be a registered business and they would have to show their paperwork to the Sun. By 1999, they required that all the massage ads list their addresse as well. By printing this information, greater responsibility is encouraged.
Once the Sun allowed the massage ads in the late 1990s, they became immeadiately popular. The income generated each day was enormous, probably about 15,000 per day. About 40% of ads were for massage parlours in the commercial regions of Vaughan. These spas saw themselves in an intense competition and chose to use larger non-text ads with graphics. These spas also tended to have luxurious and tropical names. It wasn't until 2000 that massage parlours tended to operate under bland and meaninglist names like "Studio 5","International". Although it seems like forever, Alphacare and Blue Lagoon were not initially big advertizers in the Sun. It wasn't until 1999 that they started bombarding the public with glossy ads.
Gradually, the bigger spas in 905 scaled down their advertizing campaigns in the Sun. Most of the Brampton spas stopped having big ads and by 2002 most of the Vaughan spas were gone. In 2003, Steeles Royal and Hands from Heaven were both quite established. They most focussed on online advertizing.
Since 2003, massage parlour advertizing in the Toronto area has been rather constant. The Sun has about 40% of the revenue. Now has about $40% and Eye about 20%. Every year there are 20 new websites but most are poorly maintained and eventually dissappear. The sun has put the ads online but the interface isn't very user friendly.
The dramatic trends emerged in 2005 effecting the lower end of the market. Craigslist started becoming popular. Then Now and Eye Magazines became flooded with $60 Chinese incall ads.
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